Is perfect important?

Is perfect important? The killer of good ideas.

You want your work to be amazing. We all do. But if you strive to reach perfection you’re not only more likely to fail, you’re missing out on the powerful side effects of releasing when it’s done enough.

What would you think of your own idea?

What would you think about your own idea?

This is a simple but powerful exercise when you are validating your idea. You could almost think of it as a mental prototype to gain a new perspective of your idea. What would you yourself think about your idea if someone else was pitching it to you?

Whi is it for? Who is your target audience?

Who is your idea for? Define your target audience.

Your work should be for a particular, defined person. Also known as a buyer persona, or target audience. You need to know exactly who you will change with the work you put into the world so you can focus your time actually helping them.

What is it for?

What is your idea, product, or service for?

Inspired by Seth Godin’s “The Practice,” one of the first fundamental questions I now ask clients is, “what is it for?” It is a fantastic question to set the stage. Partly because it sort of